NongxYangx 视觉形象设计
Nongx Yangx 项目旨在复兴苗族新年传统,将这一重要的文化节日重新带回公众视野。项目基于苗族的生态审美意识和图腾崇拜,建立了独特的视觉识别系统。设计融入了数纱绣等传统工艺元素,并运用象征生命之源的图腾符号,展现苗族人对自然万物的深厚信仰。项目以“寻找树种”为口号,象征回归文化根源与传统的延续。
Nongx Yangx revives the Hmong New Year tradition, bringing this cultural celebration back into focus. Inspired by Hmong ecological aesthetics and totemic beliefs, the project features a unique visual identity that integrates traditional crafts and symbolic totems, reflecting a reverence for life. The slogan, "Seeking the tree seeds," embodies a return to cultural roots and the preservation of tradition.